Legacy and Major Gifts Manager

PURPOSE and SCOPE OF THE JOB

Reporting to the Deputy Fundraising Director, the Legacy and Major Gifts Manager is

responsible for securing gifts in wills and donations considered major gifts. The role will provide

a strategic and expert approach to securing large gifts from individuals. The role requires input

into key decision-making and influence internally to strategically align campaigns with

opportunities to engage and solicit a growing community of legacy and major gift donors. This

role will leverage the middle to high value donor pipeline through strategic alignment of donor

development work to unlock the donor potential and significantly raise revenue from these

segments. The role will also focus on personally engaging, qualifying, soliciting and acquiring

major gift donors. The role would also engage with audiences outside of the existing database

to enable new legacy and major gift prospects to support Greenpeace East Asia (GPEA).

Scope

Strategies will be co-designed with the Deputy Fundraising Director. Regular reports, tracking

and monitoring of performance are an important part of overseeing this program (E1, E2, E3 &

E4).

An expectation of conducting donor visits to personally solicit supporters for major gifts and

legacy gifts as well as proactively building relationships through events, one-to-one

conversations, stewardship and engagement via mail, email, and other virtual activities will be

critical for success in this role (E1, E2, E3 & E4).

This role will manage and develop a portfolio of major gift and legacy prospects and manage

relevant expenditure and income budgets (E1, E2, E3 & E4).

The Legacy and Major Gifts Manager (E3 & E4) will work closely with relevant senior

Greenpeace staff in East Asia and internationally to:

● Where appropriate, influence and align campaigns with key stakeholders’ areas of

interest

● Set goals, implement strategies, and align activities to significantly grow the local legacy

and major gift community

● Serve as the local expert in legacy and major gifts fundraising and identify and engage

new audiences

● Serve as an influential voice internally and externally to convey the importance and

impact of Greenpeace East Asia’s work

● Coordinate and collaborate with the engagement team responsible for key influencers

and celebrity supporters strategies

● Feel at ease with and facilitate high level conversations with stakeholders who have

significant influence and financial impact on Greenpeace East Asia

RESPONSIBILITIES

1. Conceptual tasks, strategy development and/or project management

a. Monitor metrics and KPI’s (E1, E2, E3 & E4)

b. Develop a moves management strategy and touchpoints for prospective donors (E1, E2,

E3 & E4)

c. Datamine the existing middle and high value donor segment to identify potential legacy

and major gift donors (E1, E2, E3 & E4)

d. Write bespoke funding proposals based on existing campaign objectives (E1, E2, E3 &

E4)

e. Conceptualize mini-proposals by bringing together Program areas that align with donor

interests (E1 & E2)

f. Lead and develop strategy for a legacy giving program including targeted promotion and

solicitation strategies as well as one-to-one donor cultivation and stewardship (E1 & E2)

g. Work with the Deputy Fundraising Director on annual planning, budgeting and goal

setting for legacy and major gifts fundraising (E3 & E4)

h. As an expert legacy and major donor fundraiser develop new audiences and networks

that enable a growing legacy and major gift program (E3 & E4)

i. Co-create celebrity key influencers strategy and KPIs with Key Influencers team (E3 &

E4)

2. Implementation

a. Manage a portfolio of major gift and legacy prospects (E1, E2, E3 & E4)

b. Do stewardship, solicitation, and engagement activities both in person and virtually (E1,

E2, E3 & E4)

c. Using moves management strategy and the CRM system proactively update, track and

manage prospects (E1, E2, E3 & E4)

d. Conduct annual visits of top prospective major donors to identify, qualify, solicit, and

steward (E1, E2, E3 & E4)

e. Develop custom events and work with existing events to engage major donors on and

offline (E1, E2, E3 & E4)

f. Use research and data analysis to identify new opportunities for major gift solicitations

(E1 & E2)

g. Write cases for support, leverage Programs and senior staff to facilitate solicitation,

stewardship and engagement of major gift prospects and donors (E1 & E2)

h. Serve as a key liaison and listening post to legacy and major donors to add value and

expand campaign impacts (E3 & E4)

i. Proactively identify key influencers, celebrities, or community leaders who become

donors, volunteers, and champions for Greenpeace East Asia (E3 & E4)

j. Work closely with KOL team to engage with celebrity influencers to solicit them for major

gifts (E3 & E4)

3. Provide line management and mentorship to key staff

a. Line Management of potential future staff who would also conduct one-to-one legacy and

major gift fundraising (E3 & E4)

4. Support/Coaching/Leadership

a. Collaborate, share best practice, and align where possible with regional strategies and

counterparts (E1, E2, E3 & E4)

b. Encourage testing, collaboration with other teams, and innovation (E1, E2, E3 & E4)

c. Provide input and guidance to other departments or markets (E3 & E4)

d. Influence, coach, and train events, digital, and key influencer staff to align their areas of

work in support of stewarding and engaging legacy and major donor cohorts (E3 & E4)

e. Serve as an expert on legacy and major gift fundraising by providing training and sharing

with staff from other Greenpeace offices (E3 & E4)

Skill and expertise required

● Advanced knowledge of portfolio management and relationship-based fundraising

● Proficiency in budget management and expenditure monitoring

● Advanced research and donor prospecting skills

● Highly self motivated and driven

● Fluency in written and spoken (at least one) local language in the region

● English proficiency is desired, a working level of English is acceptable

● Strong communication and presentation skills

● Strong writing skills

● Following requirements are a plus:

(i) Experience in using Salesforce CRM system and Marketing Cloud

(ii) Established network of high net worth individuals

(iii) Advanced understanding of or training on environmental issues

(iv) Advanced word, excel, and powerpoint presentation skills and training

Work environment

Preferred candidate profile

● Three to five years of major gift and/or legacy giving portfolio management experience.

● Transferable skills such as sales, marketing, and data analysis may be considered.

● Bachelor’s Degree or equivalent combination of training and experience.

● Ability to understand the needs and interests of major donors in order to develop

relationships between them and Greenpeace East Asia

● Ability to articulate the case for support so that individuals “buy into” the

vision/mission/goals of GPEA and understand with sufficient effectiveness to secure gifts

and pledges in the major gift and legacy categories.

● Excellent oral, written, interpersonal, analytical and organisation skills required.

● Excellent networker who is able to build community through events, meetings, and

presentations in support of the Greenpeace mission.

● Is a self-starter and highly motivated to meet and build relationships with supporters.

● In addition to these general skills, the position requires the ability to participate in all

aspects of the gift cycle:(1) to initiate contacts with potential donors; (2) to develop

appropriate cultivation strategies for them, including working with volunteers; (3) to move

potential donors in an appropriate and timely fashion toward solicitation and closure; (4)

to make solicitations when appropriate; (5) to maintain stewardship contacts with donors.

● Must be able and willing to travel around local market, when necessary

● The candidate will be an individual with a rich development background, who has had

progressive and successful experience in identifying, cultivating, soliciting, and stewarding

major gift and/or legacy donors.

● Has a passion for the environmental mission and able to communicate the Greenpeace

mission to diverse audiences.

● Must possess great writing and presentation skills in local languages.(Korean)

● Having a working proficiency of English is an asset.

*영문 이력서(CV)와 영문 자기 소개서(Cover letter) 제출 필수

*조기 채용시 마감될 수 있습니다.

*이메일이나 페이스북 메신저를 통한 지원은 받지 않습니다.

@@ 수시채용이며, 적절한 지원자가 있을 경우 면접 진행되오니 빠른 지원 부탁드립니다.

[고용형태]

- 2년 자체 기간제 계약직(그린피스 내부 규정상, 전직원은 2년 자체 계약직으로 입사.

 2년이 도래하는 시점에 평가를 거쳐 정규직 전환 혹은 계약만료이지만, 현재 정규직 전환율은 상당히 높음.)

[복리후생]

-연봉 : 최소 4,500만원이상

- 근무시간 : 09:30~18:00 (1일 총 7.5시간 근무(30분 단축근무), 주 37.5시간 근무)

- *워라밸*을 중요시하며, 야근과 회식을 강요하는 조직문화가 아닙니다.

- 4대보험/퇴직금/단체상해보험/건강검진(20만원상당)/통신비(월4만원이상)/영어교육이 지원됩니다.

- 연차이외에도 눈치안보는 출산전후휴가, 육아휴직, 경조휴가, 유급병가(최대30일),

 재택근무, 안식월(7년근무시 2개월 유급), 공휴일 중복시 다음 근무일 휴가가 있습니다.